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How Is Tea Flavored? The Magic Behind the Cup

Writer's picture: Kelley NeumannKelley Neumann



At St. Croix Tea, we love flavor. In fact, if tea were a party, we’d be the ones making sure every cup was having a good time. We’re all about bold, bright, and beautifully flavored teas—but we also carry pure, unflavored teas because, let’s be honest, sometimes simplicity steals the show. But how exactly do teas get their flavor? Magic? Alchemy? A team of flavor fairies? (We wish.) Let’s break it down.





The Many Ways to Flavor Tea

Not all flavored teas are created equal. There are different techniques, from subtle scenting to full-on flavor infusion. Here’s how it happens:

1. Scenting – The Old-School Aromatherapy for Tea

This is one of the oldest and most delicate methods, used famously for jasmine tea. The tea leaves are layered with fresh flowers—think jasmine, rose, or lavender—and left to absorb their natural aroma. No extracts, no oils, just pure floral magic.

2. Infusions – Tea’s Version of a Long-Soak Spa Day

Some ingredients naturally share their essence with tea, no extra steps needed. This happens with vanilla beans, cinnamon sticks, and even cocoa nibs. The tea leaves hang out with these flavorful ingredients, soaking up their best qualities over time.

3. Extracts & Essential Oils – The Powerhouses of Flavor

A few drops of bergamot oil turn a simple black tea into Earl Grey. The same goes for vanilla, almond, or citrus oils, which blend seamlessly with the leaves, creating those rich, vibrant flavors we love. (Pro tip: If you see an “essential oil” on an ingredient list, you’re in for a bold and aromatic experience.)

4. Dried Fruit & Herbs – Nature’s Candy in Your Cup

One of our favorite ways to flavor tea? Using real fruit and herbs! Apple pieces, for example, are like little flavor sponges. They hold onto sweetness, absorb other flavors beautifully, and give a natural, juicy touch to the blend. We also love hibiscus for its tangy kick, mint for its cooling magic, and lemongrass for that bright citrusy zing.

5. Natural and Other Flavoring Methods – What’s the Deal?

Let’s be real—sometimes “flavoring” gets a bad rap. But not all flavorings are created equal and that's where knowledge is power! High-quality flavorings (both natural and carefully developed) are crafted to be food-safe, delicious, and give your tea a reliable, long-lasting taste.

Natural Flavors come from real plant, fruit, or spice extracts. They provide an authentic, subtle taste that blends seamlessly with tea. However, natural flavors can sometimes fade more quickly, making it tricky to maintain consistency in every cup.

Other Flavoring Methods are used to enhance flavors that might not otherwise be strong enough in dried form. These are carefully derived from natural sources to create stable, consistent flavors that bring out the best in a tea blend, like the juicy burst of blueberry or the smooth sweetness of caramel.

The key? We carefully select only the best, safest flavorings—natural whenever possible and although rare, enhanced when necessary to ensure the best-tasting cup of tea every time.


Ethically Sourced, Always

At St. Croix Tea, we’re not just about great flavor—we’re about great sourcing too. All of our tea blends are ethically sourced from very reputable companies that prioritize sustainability, fair trade, and responsible harvesting. We believe in supporting tea farmers, producers, and families businesses, ensuring that every cup you enjoy is not only delicious but also responsibly made.

Why Does This Matter?

Because at St. Croix Tea, it’s all about the flavor. We believe tea should be fun, fresh, and bursting with personality. Whether it’s a vibrant fruit blend, a creamy vanilla chai, or a pure, unflavored tea, we make sure every sip is worth it. So, whether you’re here for the wild flavors or the classics, we’ve got something for you.


Now, go forth and steep something delicious!


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